Our History

Coerver® Coaching is a global football coaching program inspired by the teachings of Wiel Coerver and created in 1984 by Alfred Galustian and Chelsea great, Charlie Cooke.


COERVER® COACHING IS:


A football skills teaching method suited for all ages but especially for players aged 4-16 years old of all abilities and their parents, coaches and teachers. A Method that focuses on Individual skills development and small group play

COERVER® COACHING

In the late 1970s, Dutch European Championship winning coach Wiel Coerver led a revolution in soccer coaching. He was dissatisfied with the lack of individual skills and emphasis on defensive play in the professional game; an emphasis that many thought, was stifling the more exciting, attacking style of play necessary to score goals and attract fans.


Up to that point, little attention had been given to individual skill development, because no one knew quite how to teach these skills. It was also, then, widely assumed that the great players of the game were innately gifted far beyond the capabilities of the average player.


Coerver’s early focus was on teaching ball mastery and 1 v 1 skills by encouraging players to emulate the “moves” of soccer’s all-time greats, such as Sir Stanley Matthews, Cryuff, Beckenbauer and Pele.

Alf and Charlie's dedication to the game and extensive experience, has formed the backbone of the business, and made Coerver® what it is today -- a respected, established, and sought after brand of coaching, which has revolutionized the way soccer is taught and learned by players and coaches alike.


When starting the business, Alf and Charlie's mission was: “To develop skilled, confident, creative, players who combine well with teammates and have the skills to go it alone.” This original mission statement continues to be at the heart of the business; however, our curriculum and methods have continually developed over time to keep up with the changing nature of the game while staying true to its foundation. Our curriculum and method have earned global credibility, and continue to be used by players and coaches at the highest of levels.